Pathology & Soil Science LIVE Comes to SALTEX 2016

cricket-coreThe Institute of Groundsmanship (IOG) has announced that a new unique feature called Pathology & Science LIVE will be coming to SALTEX 2016, which will be held at the NEC, Birmingham on the 2 and 3 November.

The Pathology & Soil Science LIVE area will be located on the IOG Hub (stand number C180) from 11am to 1pm each day and will allow visitors to look in detail at the symptoms of some common turfgrass fungal disease problems, as infected plants are magnified and displayed on a large screen. Turfgrass roots that are infected with plant parasitic nematodes will also be shown in order to demonstrate the way in which these parasites can affect root development and function. During this informal demonstration, short video clips will also be shown to allow visitors to see both fungi and plant parasitic nematodes in greater detail.

Pathology & Soil Science LIVE will be hosted by renowned turf consultant Alex Vickers and MD of the Turf Disease Centre Kate Entwistle.

Kate, who works closely with turf managers, consultant agronomists and technical representatives from across the amenity sector, in the UK and beyond, said: “Visitors are welcome to come along with any questions about turfgrass disease or simply call in and spend a few minutes enjoying the microscopic world of pathology. It’s a great new feature and SALTEX is the ideal place to hold such an event.”

Likewise, Alex who works within the IOG’s Turf Care Advisory scheme, believes that the new feature could be extremely beneficial: “This will be particularly useful for visitors who may have any soil profiles that are causing problems or concerns. They can simply pop in to discuss or even bring in a core sample or a good photograph – we can then look at it together and work out how it could be improved.”

The addition of Pathology & Soil Science Live is just one of a number new features coming to SALTEX 2016. In a matter of weeks, show organisers have announced both the highly anticipated SALTEX College Cup as well as the return of outdoor demonstrations. Combined with core features of the show such as the Young Groundsmen’s Conference, the enhanced LEARNING LIVE educational programme, Ask the Experts AND the IOG Industry Awards, SALTEX 2016 will be the most exciting turf management event to date.

Perhaps this is why visitors from as far as China, Saudi Arabia and the USA, have already pre-registered for the exhibition.

Visitor registration to SALTEX 2016 is free

Expanded LEARNING LIVE educational sessions announced for SALTEX 2016

Expanded-LEARNING-LIVE-educational-sessions-announced-for-SALTEX-2016-768x512LEARNING LIVE, the all-encompassing education programme designed for all sectors of the groundscare industry, has now been finalised and is set to be a major attraction at SALTEX 2016 on the 2 and 3 November at The NEC, Birmingham.

SALTEX 2015 featured 1,655 minutes of FREE seminars through the LEARNING LIVE programme and, off the back of its success, show organisers have commissioned an additional fourth lecture theatre to expand the number of presentations across the two-day event – to offer an even more exciting programme featuring a greater depth of content and quality.

This programme will provide grounds and open space practitioners across all disciplines – volunteer as well as professional, with a daily feast of FREE knowledge-gathering sessions.
The sessions will take place in four dedicated LEARNING LIVE seminar theatres on the SALTEX show floor, and will include the added bonus of Young Groundsmen’s Conference sessions – which will focus on the needs of young people within the industry and will be hosted by industry experts and the Institute of Groundsmanship’s (IOG) Young Board of Directors.

Seminar Theatre 2 will be hosted by talkSPORT radio presenter Mark Saggers. This theatre will accommodate leading speakers from across the sports turf industry, as well as influential experts in major sports facility and event operation.

Karl Standley (Wembley Stadium) along with Alan Ferguson (FA group head of grounds and estates at St George’s Park) have been confirmed as Keynote speakers in which they will be starting procedures by presenting a seminar entitled ‘Rising to the challenges of modern-day stadia demands.’

Other expert speakers will include: Darren Baldwin head of playing surfaces & estates for Tottenham Hotspur who will provide an insight into the club’s new unique and innovative stadium; Dougie Robertson (West Ham United FC); David Roberts (Liverpool FC); Jonathan Calderwood (Paris Saint-Germain FC) and Reece Watson (Arsenal FC) in a discussion on the past, present and future of groundsmanship; David Roxburgh (Glasgow Rangers FC) and William Watson (Hamilton Academical FC) will explore what the future holds for Scottish football and Weston Appelfeller field manager for Major League Soccer (MLS) team Columbus Crew, will provide an interesting glimpse into groundsmanship in the USA.

From a rugby perspective, Barrie McDermott, head coach of Leeds Rhinos will be on hand to discuss the role of sports ambassadors in turfcare, while Jim Dawson and Alex Latto (BT Murrayfield); Tony Stones (Stade de France) and Keith Kent and Ian Ayling (Twickenham) will reveal the secrets of pitch performance at last year’s Six Nations tournament as well as look ahead to the 2017 event.

Other sessions include Wimbledon’s Neil Stubley (AELTC) who will discuss a new strategy for growing knowledge at grassroots level, while experts on a panel debate will focus on what impact Brexit could have on the industry.

Park keepers, landscapers, contractors, engineers, horticulturalists, those working for local authorities and councils, plus groundsmen who have responsibility for the upkeep of play equipment will benefit from attending sessions in Seminar Theatre 1, where seminar highlights include; Mark Hardy from the Association of Play Industries (API), who will present some thought-provoking evidence that contrasts UK planning policy for play provision with that seen elsewhere in the EU; Simon Rose from West Bletchley Council will reveal how local governments can work with partners to boost the quality of amenity services; the Agricultural Engineers Association (AEA) will stress the importance of adhering to the Sustainable Use Directive (USD) – with particular reference to sprayer testing requirements; Wayne Grills, chief executive of the British Association Of Landscape Industries (BALI) will highlight the importance of the structured card-based LISS/CSCS scheme and will introduce the audience to the BALI-NCF (BALI National Contractors Forum). The ever popular ‘Amenity Forum Question Time’ will also be taking place in this theatre which will see a panel of experts drawn from across the sector responding to audience questions on a range of topics regarding pests and diseases.

Sports turf and playing surfaces will be further explored through sessions within Seminar Theatre 3, with the likes of Steve Chappell, head greenkeeper of PGA Centenary Golf Course at The Gleneagles Hotel who will discuss thatch management in preparation for major golf tournaments; Caroline Davies from the Racecourse Association will provide an insight into grounds staff training at UK racecourses and Giles Roberts, estates manager at St Peters School will explain exactly what independent schools look for in producing the safest sports pitch facilities of the highest quality.

The Rigby Taylor and Top Green-sponsored Young Groundsmen’s Conference, which has been organised by the Institute of Groundsmanship’s Young Board of Directors will also be held in Seminar Theatre 3, and will offer a fantastic opportunity for young people looking to develop a rewarding career in groundsmanship. The Young Board of Directors, along with key industry experts, will be on hand to explore topics such as when is the right time to take on more education, how volunteering can help you stand out from the crowd and advances in turf care technology and how best to use it. It will also be a good opportunity to find out more about grounds management opportunities in different sectors and what they can offer.

Educational sessions in the newly added Seminar Theatre 4, will take a more scientific approach with the likes of Professor Andrew Thorley exploring whether rubber crumb really does pose a health risk; a panel including Alan Ferguson and Jason Douglass from S&C Slatter will be debating whether synthetic turf 2* is a threat to groundsmanship and Simon Gumbrill from Stadium Grow Lighting (SGL) will be looking at the technical advances in stadium management.

Many of the LEARNING LIVE seminars have CPD points connected to them. No pre-booking is required – simply ensure that you arrive promptly to make sure you get a seat.
To view the full LEARNING LIVE programme visit http://www.iog-saltex.com/content/visiting/free-seminars.aspx

Visitor registration to SALTEX 2015 is free.

SALTEX to address Brexit impact on industry

SALTEX 2016’s all-encompassing and free-to-attend LEARNING LIVE programme is set to explore what impact leaving the European Union will have on the industry, when the exhibition opens its doors at the NEC, Birmingham on the
2 and 3 November.

Designed to cater to all visitors that maintain or manage pitches, estates, grounds, landscapes, play areas and parks, LEARNING LIVE will play a major role at SALTEX and will offer an extensive information-sharing experience, an incredible line-up of guest speakers and will focus on key issues thatsurround the industry – Brexit being one of them.

In an organised panel debate, the implications of leaving the EU will be discussed. Professor John Moverley, chairman of the Amenity Forum has been confirmed as a panel member and will seek to specifically address the implications for weed, pest and disease control, as well as the amenity sector as a whole.

Commenting on the debate, John said: “At this moment in time we are at a very early stage but, as well as posing a challenge, it is a time of opportunity to influence future decision making and represent the sector’s
interests. I look forward to a lively debate.”

Other panel members include managing director of Turfcare Technologies David Cole from the industry supplier sector and chair of the IOG’s Young Board of Directors Will Graves who will discuss the impact of the Brexit decision for young people in the industry. More high profile panelists will be confirmed shortly. As John says, a lively debate is set to ensue and it could prove to be an ideal opportunity for visitors to raise any issues they may have
regarding Brexit’s impact on the wider industry as the panel members will actively encourage questions from the audience.

Elsewhere within the LEARNING LIVE programme, the Amenity Forum is set to host the ever popular ‘Question Time’ which has been modelled on the BBC programme. John will be reprising the ‘David Dimbleby’ role by chairing the event and the invited panel of experts, which includes Will Kay from Languard, Mark De Ath from Headland Amenity and Stephen Jacob from BASIS Registration, will receive questions on current issues primarily concerned with weed, pest and disease control. They will have no pre-warning of the questions and members of the audience will be invited to help present these and make comment. Based on previous years, the event promises to offer a highly-informative and animated debate.

SALTEX 2015 featured 1,655 minutes of free seminars through the LEARNING LIVE programme and, off the back of its success, this year show organisers have commissioned an additional fourth lecture theatre to expand the number of presentations across the two-day event – to offer an even more exciting programme featuring a greater depth of content and quality.

John believes that the exhibition provides the ideal platform to educate and enlighten the whole of the industry.

“I believe the new NEC venue worked extremely well for SALTEX last year and certainly all exhibitors seemed very busy. There was a great buzz in the halls and it certainly seemed to me to meet its objectives.

“SALTEX is a major event in the amenity calendar – it provides an opportunity for people from across the sector to meet, learn of new developments, discuss topical issues and do business.

Visitor registration to SALTEX 2016 is free.

Outdoor Demonstrations Return to SALTEX for 2016

The organisers of SALTEX have announced that outdoor working demonstrations will be returning to the 2016 exhibition, which will be held on 2 and 3 November at the NEC, Birmingham.
The return of this feature will once again provide exhibitors with the opportunity to showcase their products in an outdoor setting. The decision to bring back outdoor working demonstrations was made based on the SALTEX 2015 post-show feedback surveys. Although more than 70 per cent of SALTEX 2015 visitors rated their overall show experience as being excellent, the survey also revealed that the show could benefit even further from the addition of outdoor demonstrations.

With SALTEX being the UK’s number one turf management event, it is imperative that the show continues to improve year on year; and the only way to make this happen is to listen to exhibitor and visitor feedback, according to IOG CEO Geoff Webb,

“We are totally committed to the success of SALTEX, which is why we make sure that we listen to every single piece of feedback and implement tangible changes that will make the experience even better each year.

“SALTEX 2015 was a huge success but there is always room for improvement. What we must do in order to keep growing the event is listen carefully to the people that make everything possible – the exhibitors and the visitors. Both the post-show exhibitor and visitor surveys indicated that outdoor demonstrations would be a much welcome return to the show, so we listened and made it happen,” he said.

The outdoor demonstrations will take place on a grass area directly outside the SALTEX halls 6, 7 and 8, and a number of exhibitors have been quick to reserve a plot.

Commenting on Rigby Taylor’s decision to support the new demonstration feature, Richard Fry, the company’s marketing director stated, “in 2015, we were one of the first company’s to sign up for a stand position as soon as we heard that SALTEX was re-locating to the NEC. The show for us was a great success and as soon as we heard that a demonstration area was to be made available we immediately booked up two plots as soon as they became available.

“This new initiative we believe will offer a further exciting dimension to the show as it offers visitors the opportunity to discuss product features and benefits on the stand and then see machines and paint put through their paces on the demonstration areas.”

The addition of outdoor working demonstrations signals one of a number of new features coming to SALTEX 2016. Recently, show organisers announced the highly anticipated SALTEX College Cup sponsored by Ransomes and plans are already well underway for the exhibition’s educational programme LEARNING LIVE, which will see a number of industry experts from all over the world focusing on a variety of key topics.

From working demonstrations to new ideas, products and machinery, along with exciting new features, an enhanced education programme and combined with the IOG Industry Awards, SALTEX 2016 will offer better-than-ever opportunities for visitors to find the products, advice and support they need.

For more information, visit www.iogsaltex.com

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SALTEX 2016 Launches Photo Competition

SALTEX 2016 Launches Photo Competition. Organisers of SALTEX 2016, which is being held on 2 and 3 November at the NEC, Birmingham, have launched a new photo competition in which one winner will receive two VIP tickets to SALTEX and the IOG Industry Awards, PLUS overnight accommodation.

Each year, thousands of visitors from every sector of the turfcare industry attend SALTEX and many of them work on some fantastic projects in stunning places.

With this in mind, organisers of SALTEX want to gain a further insight into the show’s visitors by seeing exactly what they do on a daily basis.

The competition is open to everyone – grounds teams, greenkeepers, gardeners, park keepers, horticulturalists – it doesn’t matter who sends the photos in as there are no entry requirements.

SALTEX 2016 Launches Photo CompetitionIt might be a photo of a great project, a lake like no other, a beautifully crafted landscape garden, a unique pitch pattern, or maybe a putting green as picturesque as a postcard – it can be anything at all, just as long as it is relevant to the industry.

Those entering the competition are also welcome to include themselves in the shot as it allows everyone to see the person behind the photo.

SALTEX 2016 Launches Photo Competition

Selected by a SALTEX judging panel, each month one picture will be selected as the monthly winner.

The monthly winning photos will then all compete against each other in which only one can be victorious. A selection of the best pictures will also decorate the halls of SALTEX 2016.

Simply send your pics via Twitter by including the SALTEX Twitter handle @IOG_SALTEX and the hashtag #MyOffice. Alternatively send your pictures to chris.bennett@fusion-media.eu

So what are you waiting for – get snapping!

For more information, visit www.iogsaltex.com

Follow SALTEX on Twitter @IOG_SALTEX and Facebook – www.facebook.com/IOGSALTEX

New College Cup Competition Comes to SALTEX

The Institute of Groundsmanship (IOG) has revealed that a new unique feature will be coming to this year’s exhibition, which will be held on 2 and 3 November at the NEC, Birmingham.

The SALTEX College Cup, sponsored by Ransomes, is a national student-led sports-turf challenge. It is an academic test of turf management knowledge for student competitors who are enrolled at colleges throughout the UK on relevant courses of study.

In teams of four, the students will embark on a two-hour competition consisting of paper-based multiple choice and short answer questions on turf management, plus a case study which will require a more in-depth written answer. The competition will also include live test samples for the physical identification of threats to turf health.

New College Cup Competition Comes to SALTEXThe winning team will not only get their hands on a trophy but will also receive a generous cheque for £500 which can be used towards items for the land-based college. In addition, students within the victorious team will be awarded a cash prize to be spent towards turf care books.

With SALTEX being held in November, event organisers have decided that it would be unfair to open the competition to only that academic year’s intake (16/17).

Therefore colleges may enter students who recently completed a qualification this summer (end of the previous academic year 15/16). It is absolutely free for the colleges to participate and not only will a proportion of travel expenses be reimbursed but each team will be issued with free food vouchers to use within the SALTEX halls for breakfast and lunch.

Commenting on Ransomes decision to sponsor the competition, Karen Proctor, marketing and communications manager – international, said: “We are delighted to be sponsoring the inaugural SALTEX College Cup in November. As a company, we are always looking for opportunities to support different initiatives and we believe that investing in education and professional development is essential to the future of the turf industry.

SALTEX is an excellent exhibition for people looking to forge a career within groundscare and the introduction of the College Cup will be a fantastic way to reward those who are dedicated and passionate about the trade.”

IOG CEO, Geoff Webb, was quick to acknowledge Ransomes support and believes it is another encouraging step in the right direction: “We are delighted that Ransomes have offered support for this new initiative, which alongside our other industry supporters who are similarly investing in the development of young people, means that with the up-front support provided, we can raise standards and encourage personal development – all of which fits perfectly with our overall strategy ‘From The Ground Up.’”

Dan Prest, learning manager for the IOG, is also upbeat about the competition: “By bringing this new feature to SALTEX, the IOG is helping to raise the level of academic professionalism in the sports turf industry while helping young people meet their career aspirations in the industry. SALTEX is a great learning environment for all visitors.

“There has already been a lot of interest from the colleges that the IOG works in partnership with, so I’m looking forward to an excellent and competitive event,” he said.

All colleges interested in participating in the SALTEX College Cup should email Dan Prest at dprest@iog.org for more details.

For more information, visit www.iogsaltex.com

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SALTEX gets BIGGER

Organisers of SALTEX 2016, which is being held on 2 and 3 November at the NEC, Birmingham, have revealed that the show is expanding to accommodate an increasing number of exhibitors.

The extra floor space marks a show growth of 1,120sq/m as exhibitors continue to sign up for the event. In fact, 81% of allocated space at SALTEX 2016, which includes the extra floor space, has already been accounted for.

The extra space will not only allow for more exhibitors to showcase an even wider range of products and services, but also provides an extra seminar theatre to accommodate an enhanced free-to-attend LEARNING LIVE programme plus Young Groundsmen’s Conference sessions, sponsored by Rigby Taylor and Top Green, which will now be held on the show floor.

SALTEX gets BIGGERLast year’s conference, organised and hosted by the Institute of Groundsmanship’s (IOG) Young Board of Directors, which saw many of the industry’s leading experts taking part, was held in a separate room just outside of the exhibition halls. However, post-show feedback revealed that visitors would prefer this to be integrated into the show area. Organisers have listened and acted upon this feedback by enabling its new location.

Students and aspiring groundsmen interested in a career in turf management will be able to network with leading companies, view the latest technology and learn more about pathways into the industry by attending informative Young Groundsmen’s Conference sessions – within one easy-to-access location.

The relocation of this conference is just one of a number of revisions which are being implemented by the IOG to ensure that the show maintains a fresh feel. Last year’s education programme, LEARNING LIVE, saw 1,655 minutes of free seminars, and post-show visitor feedback revealed it to be extremely popular. This year, show organisers are planning an even more exiting programme with a greater depth of content and quality.

Commenting on the updated programme, IOG CEO Geoff Webb said: “Last year’s LEARNING LIVE programme was hailed as a great success – we had a huge range of subjects and there was something for everyone. Preparation for the 2016 LEARNING LIVE programme is already well underway and will address the issues that surround our industry.

For example we will be looking at the EU Debate – whether we are out or in, the 2016 European Championships in France and the Olympics in Brazil.

“We have now commissioned a fourth lecture theatre to expand the number of presentations across the two days. Pencilled in already are expert speakers from the UK and abroad. The Young IOG are also joining the LEARNING LIVE programme with some dedicated sessions in purpose-built seminar rooms with better sound systems and screens – a direct improvement from 2015 – based on speaker and visitor feedback.

“All in all we are looking at a growing event which we look forward to welcoming you to in November.”

Since SALTEX was first held in 1938, the event has brought the industry together to network, learn and view the latest innovations. While remaining true to these core principles of SALTEX’s heritage, it is apparent that the show is moving with the times and now reflects a unique and modern 21st century trade show.

Last year’s audited visitor figures confirmed 8,714 visitors spanning 45 different nations and the exhibition’s role as the industry’s principal showcase was evident. SALTEX 2016’s improved show features and unrivalled industry support are set to work together to create the freshest and most exciting turf management event to date when the doors open later this year.

SALTEX 2016 Continues To Attract World Class Exhibitors

SALTEX 2016 continues to gain momentum after many of the industry’s leading names have confirmed their presence at this year’s exhibition, which will be at the NEC Birmingham from 2 to 3 November 2016.

John Deere, Toro, Ransomes Jacobsen, STIHL and Kubota will be returning to the show for a second consecutive year, so visitors can again expect to see an impressive line-up of top turf care equipment in addition to suppliers of leading groundscare products such as ICL, Rigby Taylor, Limagrain UK, Vitax Amenity and DLF Trifolium.

Commenting on Ransomes Jacobsen decision to return to SALTEX, Karen Proctor, marketing and communications manager, said: “We had a successful SALTEX at the NEC last year; the footfall was good and we generated some very positive enquiries, especially for our new MP range of wide area mowers. As a result of this, it was a simple business decision to attend again this year.”

John Deere’s turf division manager Chris Meacock, also revealed that a prosperous 2015 show was the reason behind exhibiting at SALTEX 2016: “We weren’t sure what to expect with the move indoors to the NEC, but it turned out to be a successful show for us and our dealers.

SALTEX 2016 Continues To Attract World Class Exhibitors“There was a good level of enquiries of the right quality from visitors to the stand, who showed a great deal of interest in the machinery and services on offer. Our dealers also saw many of their customers and from that point of view the show proved to be useful and worthwhile.”

Jo Barton-Taylor, marketing co-ordinator for STIHL, commented: “We were really pleased with last year’s SALTEX show. It was busier than expected and we saw a lot of new faces with the new location giving better access to our northern dealerships. Like always there was a lot of interest in our STIHL Cordless System range and we were thrilled to receive ‘The Best Stand’ award for our site. We look forward to exhibiting at SALTEX again this year where we anticipate even more attendees.”

As well as more than 75 per cent of SALTEX 2015 exhibitors already confirming their return to this year’s event, over 30 new companies have also made the decision to exhibit.

Companies such as Turftrax, Granuflex, Equisafe UK, SGL (Stadium Grow Lighting), Aquaterra Europe, Boston Seeds, Acorn Tractors and Parnells, will all be making their first appearance at SALTEX 2016.

Julian Simpson, managing director of Acorn Tractors, said that he was waiting to see how last year’s SALTEX fared before making a decision to exhibit.

“I attended last year’s event as a visitor and I made my decision to exhibit this year because of how good it was. We were really impressed,” he said.

As more exhibitors continue to sign-up by the day, 85 per cent of allocated floor space across the three halls has already been booked. The option of expanding the show footprint to accommodate the increasing number of exhibitors is now a real possibility according to SALTEX event director Matthew Knight.

“Many companies that didn’t exhibit in 2015 saw first-hand how fantastic the exhibition was and this has prompted them to take stand space this year to avoid missing a great opportunity. If we continue to receive the same level of enquiries and bookings then there is a great chance of expanding the show even further. It is our goal to grow SALTEX year on year and early signs are extremely positive.”

For more information, visit www.iogsaltex.com

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Industry shows support for SALTEX 2016

Following the success of last year’s exhibition, more than 70 per cent of SALTEX 2015 exhibitors have already re-booked for the 2016 event – which will be held at the NEC, Birmingham on 2-3 November.

Firmly established as the UK’s leading turf management event, SALTEX 2015’s show floor was packed with more than 8,700 unique visitors looking to see the latest innovations and purchase products or services to enhance their turf care operations.

Feedback from last year’s event confirmed that many of the exhibitors were delighted with the quality of attendees, the high level of engagement, and quantity of new business leads– prompting many to rebook for SALTEX 2016; while brand new exhibitors are already booking stands.

Roger Moore, sales and marketing manager for Dennis and SISIS – who occupied the largest stand space at SALTEX 2015, believes it is essential that the two companies have a presence at this year’s event: “SALTEX is the shop window for the turf care industry and the 2015 show was testament to this. I was really impressed with the number and quality of visitors – which led to a good level of enquiries for our products.”

Jasmine Kirkby, sales co-ordinator for Aspen Fuels, believes that SALTEX offers the perfect opportunity for the company keep up-to-date on industry trends: “We enjoyed speaking to many existing and potential new customers at last year’s event. This show offers a fantastic opportunity to better understand how the education of modern day fuels is changing the mind-set of machinery users and we have already signed up to take part in SALTEX 2016.”

Amy Rouse from Phil Day Sports, a leading sports turf contractor, said: “After attending last year’s show and witnessing its success at its new location at the NEC Birmingham, we have decided to take the opportunity to showcase this year, with the aim of developing current and new business links and opportunities.”

As well as the quality of exhibitors from all sectors of the turf care industry, SALTEX offers exceptional show content for visitors – including Ask the Expert, free turf care advice from the Institute of Groundsmanship’s (IOG) regional pitch advisors; career advice at the Young Groundsmen’s Conference, and 1,655 minutes of free seminars within the LEARNING LIVE education programme. It has already been confirmed that SALTEX 2016 will again include these key features, as well as the IOG’s prestigious and hugely popular annual Industry Awards dinner, and SALTEX event director Matthew Knight revealed that the show organisers won’t be resting on their laurels.

“It’s been great to see so many 2015 exhibitors re-book for SALTEX this year – I believe that proves just how successful the event was. This industry is full of passionate people who truly love what they do and they deserve to have a trade show that helps put the industry on the map – both nationally and beyond.

“SALTEX’s potential is absolutely massive; last year the show attracted a number of international visitors from 45 countries – which shows that the exhibition is really starting to gain a global reputation.

“It is our job to bring the exhibition into the 21st century and we are confident that we can take SALTEX to the next level. In fact we are already looking at new and exciting features which could improve the show even further – so watch this space!”

For more information, visit www.iogsaltex.com. Follow SALTEX on Twitter @IOG_SALTEX and Facebook – www.facebook.com/IOGSALTEX

Over 95% of SALTEX exhibitors generate new sales leads at the show

After a recent audit confirmed SALTEX 2015 as the UK’s largest turf care event, an encouraging post-show exhibitor survey has further confirmed the undoubted success of the event.

95.24% of exhibitors answered yes when asked whether they generated new sales leads, while 98.33% believed SALTEX was perfect for promoting and maintaining their company profile. You can see from the chart below, how successful the exhibitors felt they were in achieving their other objectives.

SALTEX proved to be a fantastic platform for future deals but it didn’t stop over 50% of exhibitors taking orders then and there at the show.

86.20% of exhibitors were extremely happy with the quantity of visitors – which turned out to be an impressive total of 8,714 and 83.05% of exhibitors rated the quality of these visitors either very good or excellent.

SALTEX 2015 exhibitors also felt prepared for the show with 78.95% claiming that they received excellent pre-show customer service. With over 260 companies exhibiting, 84.75% of them were impressed with the overall amount of fellow exhibitors.

Previous SALTEX exhibitions had always been a three-day event, but the move to the NEC signalled a new compact two-day format. The exhibitor survey revealed that show organisers made the correct decision with an overwhelming 98.15% of exhibitors preferring the new two-day format.

Aside from offering a great understanding of the show itself, the survey also revealed a fascinating insight into SALTEX’s excellent range of exhibitors.

When exhibitors were asked to rate the importance of customer categories, the responses were as follows:

Category Very important Important Quite important
Local authorities, councils, parish, town

planning

64.29% 26.79% 7.14%
Professional sports 44.23% 34.62% 9.62%
Theme Parks, Stately Homes, Holiday Parks 28.30% 35.85% 22.64%
Contractors – landscape, construction,

grounds

79.25% 11.32% 5.66%
Schools, colleges, universities 56.60% 32.08% 5.66%
Consultants, architects, designers 19.23% 36.54% 21.15%
Dealers, distributors, retailers 39.22% 35.29% 17.65%

When it came to understanding the geographical reach and proportions of the exhibitors businesses, the survey revealed a good mix of local, national and global operations.

It is no surprise that a large number of SALTEX 2015 exhibitors have already re-booked for the 2016 event and early signs indicate that this year’s show will yet again be the must-attend event of the year.

SALTEX 2016 will be held at the NEC, Birmingham on 2-3 November.

Follow SALTEX on Twitter @IOG_SALTEX and Facebook – www.facebook.com/IOGSALTEX